Kelloggs, the huge empire of cereal, breakfast foods, snacks, and recipes has been the most recent news story to hit the media frenzy!! We are hearing about them on the radio, news, and internet.
This is because for the past several weeks, Kellogg's crackers have been recalled. Recalled meaning -Oops, don't buy these crackers they contain peanut butter which has tested very positive for salmonella. This is a horrible incident, because many of unfortunate people are getting very ill and several have even died!!
So- what does a massive coorporation do in a time like this?!
Well, if I learned anything from Dr. Van Leuven last semester in crisis comm. It is time to have your Crisis Comm. Plan come into action!! This means thinking strategically, having factsheets in place, spokespeople, preparing for difficult questions etc.
HOWEVER, when you call Kellogg's customer service hotline you have TWO options.
Press 1 - If you are interested in talking about Michael Phelps and his use.
Press 2- If you are inquiring about Peanut Butter
Now, I don't know about you but I think I would be alittle more interested in talking about the peanut butter recall that has KILLED several people rather than Phelps getting high...
I just don't think this company has their priorities in order, and Dr. Van Leuven would be very dissapointed in them!
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Wow! Kelloggs really does need to get things straightened out over there...the peanut butter products recall is a huge issue that is directly related to us as consumers. The Michael Phelps story is getting a little ridiculous. Okay, so he smoked while he was in college. Shocker. The majority of college students engage in things like drinking, smoking, or what have you, and it's unfortunate to see someone who has accomplished so much at such a young age be scrutinized so harshly for it. The food recall, like you said, is something much more important, especially since it concerns people's health and well-being.
ReplyDeleteI agree I cannot help but feel like Kellogg is using this scandal to try and advertise their product even more! They were using Phelps to endorse their product by actually having him endorse it but not they are still using him to gain attention but using him in a bad way!
ReplyDeleteEw! I almost bought those Kelloggs' crackers except they looked...weird. I was still going to check them out at the store, however. I'm glad I didn't though!
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